I have a Yellow Hat...

switchblades:

extrafirmhold:

The Sci Fi Channel becomes Syfy with their rebranding and redesign. TVWeek has a full write up on the (supposed) move away from geekdom here. As the science fiction genre continues to expand we have to wonder if the content supercedes the brand.

“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular.”

Press release here. (via: redesignrelated). This is a little unfortunate. I don’t see how the name ‘Syfy’ is any less geekier than Sci-Fi? I would like to think that over the last ten years, we’ve moved on from the 90’s geek stereotype anyway? But I’m sure there’s a bunch of ‘research’ to suggest that we haven’t right? So my question - what about all the fantastic work DixonBaxi did a couple of years ago? That stuff was fucking hot, not to mention inspired. It was an approach that embraced the concept of ‘the strange’ and thinking differently, rather than pure geekery. I would hate to see all of that go. Fuck back NBC.

Now instead of thinking of college-age guys who happen to like Battlestar and graphic novels, I’m going to think of 40 year old creepers who play far too much World of Warcraft because of night elves and are far too invested in cosplay.

Does SyFy sound like some kind of fucked up furry fetish term to anyone else or is just me?

It just completely doesn’t make any sense to me. It’s like last week on Celebrity Apprentice when Scott Hamilton came up with the Zappos mascot to be named EEE. It doesn’t make sense, and it’s stupid. But, whatever, they didn’t ask me, and my time with [the channel] began and ended with BSG.